Marketing · Content · AI Production
About me
I've always been curious about how people take in information: what makes them stop, notice, get interested in a product — or walk right past it.
That's probably why I came to marketing. I like studying audiences, analysing how people behave and finding ways to make a product clear, interesting and in demand.
I work with content strategy, positioning, copywriting and digital. In every project I try to understand not just the task itself but the reasons behind it. A separate part of my work is AI Production. It gives me more room for visual experiments: I create advertising concepts, images and video, and work with composition, light, styling and motion. I believe technology should expand creative possibilities, not replace the idea itself. That's why I keep studying design, photography, directing and other disciplines that help me grow as a professional.
Where I start
Before proposing a solution, I need to understand the product itself, its audience and the business goal. I study the source materials, analyse competitors and look at how the brand already talks to people. This doesn't always call for a big strategy with dozens of spreadsheets. Sometimes it's enough to find a weak spot in the existing content, change the presentation or test one specific hypothesis. My job is to choose the approach that makes sense for the project, its scale and its resources.
Areas of work
I develop solutions for every stage of the customer journey: from first contact with the brand to building interest and the decision to buy.
My projects combine analytics, copywriting and visual thinking. I bring out the product's value and adapt content to business goals and audience behaviour.
Separately, I'm building my own practice: I create advertising images, videos and visual concepts for brands. I use generative tools to develop and test ideas and to produce visual materials.
Experience
Threads
Growing a personal media project on my own: from the idea and writing the posts to audience engagement and analytics. The result: 5.59 million organic views in 90 days and 1,779 followers.
SPINCON
Analysis of the brand's communication, a content strategy, proposals for the website structure, positioning and digital channel growth. Individual organic activations on Threads.
LOOM
Work on the website structure and copy for an AI platform: product copy editing, SEO, tone of voice, pricing plans and collaboration with the developers.
Flakonoteka
Consulting and sales at a niche perfume boutique. Product copy, visual content and proposals for developing the shop's communication.
What I take on
- Marketing and SMM
- Analysis of the brand, audience and competitors, content strategy, positioning, tone of voice and measuring results.
- Copywriting and editing
- Copy for social media and websites, scripts, storytelling, product descriptions and editing.
- Visual concepts
- Developing ideas, selecting references, visual direction, composition, styling and staging the shot.
- AI Production
- Advertising images, product visuals, fashion and beauty content, short videos and materials for digital projects.
- Analytics
- Analysing metrics, evaluating content performance, testing hypotheses and preparing proposals for growth.
Tools
- Marketing & Content
- Content planning, copywriting, SEO, analytics, Word, Excel, PowerPoint
- Design & Editing
- Adobe Photoshop, Figma, CapCut
- AI & Generative Production
- ChatGPT, Midjourney, Gemini, Kling, Seedance, Runway, Nano Banana
Contacts
Have a finished brief or just an idea? Write to me directly on Telegram or by email. I'll look at your project, clarify the details and suggest a suitable way to work together.